Social commerce market to hit $9.86 trillion by 2032

By AI, Created 10:22 AM UTC, May 27, 2026, /AGP/ – The global social commerce market was valued at $784 billion in 2022 and is projected to reach $9.8646 trillion by 2032, according to Allied Market Research. Growth is being driven by social shopping, user-generated content and video commerce, while fraud remains a key headwind.

Why it matters: - Social commerce is moving from a niche channel to a major ecommerce driver as shopping shifts deeper into social platforms. - The market’s projected jump from $784 billion in 2022 to $9.8646 trillion by 2032 points to sustained demand for in-app buying, creator-led sales and platform-based retail. - Fraud is a material risk because trust is central to transactions that happen inside social networks.

What happened: - Allied Market Research said the social commerce market was valued at $784 billion in 2022 and is estimated to reach $9,864.6 billion by 2032. - The report projects a 29% compound annual growth rate from 2023 to 2032. - The report defines social commerce as using platforms such as Instagram, Twitter, Facebook and others to facilitate the purchase and sale of goods and services. - The market spans business-to-consumer, business-to-business and consumer-to-consumer models.

The details: - By product type, apparel led the market in 2022 and is expected to keep that lead through the forecast period. - Other product categories include personal and beauty care, food and beverages, home products, health supplements, consumer electronics and others. - By sales channel, video commerce, including live stream and prerecorded formats, dominated in 2022 and is expected to remain the top channel through the forecast period. - The report also tracks social network-led commerce, social reselling, group buying and product review platforms. - Asia-Pacific held the largest market share in 2022 and is projected to grow at a 29.5% CAGR. - The report covers North America, Europe and LAMEA in addition to Asia-Pacific. - Key companies profiled include Verint Systems, Snap, Trell Experience, Etsy, Poshmark, Inmobi, Yunji, Meta Platforms, X, Alibaba Group, Pinduoduo, ByteDance, Amazon and Pinterest. - The report links market growth to broader social media adoption, broadband access, smartphone use and the rise of user-generated content. - Positive influencer reviews and endorsements are described as a factor that builds consumer confidence and supports sales. - The report says e-commerce fraud increased 70% between 2020 and 2021, with 2.8 million scams reported by customers in 2021, citing the Federal Trade Commission. - A sample report is available here, and purchase inquiries are available here.

Between the lines: - The size of the forecast suggests investors and retailers see social platforms as a primary commerce layer, not just a marketing layer. - Video commerce’s lead shows that shoppable content is becoming more effective than static social posts. - Fraud pressure may slow adoption unless platforms and merchants improve verification, payments security and dispute handling. - The Asia-Pacific lead signals that mobile-first markets remain the center of gravity for social shopping.

What’s next: - Allied Market Research expects B2C, apparel and video commerce to remain the dominant segments through the forecast period. - Market participants will likely keep expanding through partnerships, product launches and platform-specific selling strategies. - The report suggests social commerce growth will depend on how well the industry converts engagement into trusted transactions.

The bottom line: - Social commerce is projected to become a multitrillion-dollar market by 2032, but trust and fraud prevention will be critical to sustaining that growth.